Leverage your Salesforce data to deliver highly targeted account-based programs through RollWorks.
The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts with personalized digital marketing campaigns. Additionally, this bi-directional flow of data improves program performance and collaboration with a reporting view right in Salesforce.
Audience management: Sync account and contact data from Salesforce to RollWorks to define target audiences.
Ideal customer profile insights: Leverage sales funnel data to surface the shared attributes of the ideal customer to inform or validate account-based marketing strategies.
Personalized ad creation and delivery: Dynamically populate ads with Salesforce data, such as company name or job function. Serve these highly relevant ads with consistent messaging across sales and marketing synced to Salesforce stages.
Reporting the source of truth: Report campaign performance at the account and contact level directly in Salesforce.