Technology Partners

The Ecosystem of Best In Class Account-Based Solutions

Use the tools you already love to extend the capabilities of the RollWorks Account-Based Platform

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Meet RollWorks’ Technology Partners

RollWorks believes that to be a true platform, and to provide the most comprehensive solution set to the market, we need to partner with leading marketing technologies. Our vision: An Ecosystem friendly Account Based Data Platform that complements and improves existing products in the broader market rather than rip and replace them.
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RollWorks + Salesforce Integration

Leverage your CRM data bi-directionally for high impact account-based campaigns.


Description

Leverage your Salesforce data to deliver highly targeted account-based programs through RollWorks.

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts with personalized digital marketing campaigns. Additionally, this bi-directional flow of data improves program performance and collaboration with a reporting view right in Salesforce.

Features include:

  • Audience management: Sync account and contact data from Salesforce to RollWorks to define target audiences.
  • Ideal customer profile insights: Leverage sales funnel data to surface the shared attributes of the ideal customer to inform or validate account-based marketing strategies.
  • Personalized ad creation and delivery: Dynamically populate ads with Salesforce data, such as company name or job function. Serve these highly relevant ads with consistent messaging across sales and marketing synced to Salesforce stages.
  • Reporting the source of truth: Report campaign performance at the account and contact level directly in Salesforce.

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Join our Partner Ecosystem

Interested in becoming a RollWorks partner? We’ve combined forces with some of the best software companies and marketing agencies around to provide even more value to our customers and to drive mutual demand. Reach out today to learn more.

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Staisey Divorski, VP Marketing

RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.

Staisey Divorski, VP Marketing

Partner blogs

RollWorks x HubSpot

Use your HubSpot data to power your ABM programs through the RollWorks Account-Based Platform.

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RollWorks x LinkedIn

Use a single platform to identify target accounts, engage them across ad channels, and optimize based on performance.

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RollWorks x Marketo

Discover and engage known and unknown buyers with Marketo and RollWorks.

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RollWorks x Bombora

Combine Account Fit with Account Intent data to prioritize the right accounts.

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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.

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