Now B2B companies of any size can execute ABM at scale using HubSpot data.
Using the RollWorks + HubSpot integration
makes it even easier to be more account-based.
The integration is activated through HubSpot’s certified RollWorks ABM app
, a bidirectional data connector and the only app certified to an ABM provider, that helps Marketing and Sales teams put ABM in action by importing dynamic HubSpot CRM audiences to RollWorks, identifying and engaging high priority target accounts through full funnel digital advertising and exporting the performance data back to HubSpot.
Additionally, with RollWorks Sales Insights for HubSpot, you can identify accounts spiking in engagement and alert your sales teams for outreach.
RollWorks allows you to easily convert your target account lists into dynamic prioritized known and unknown target audiences based on fit, intent and engagement signals, engage them through personalized digital ads and export performance metrics and account-level data back to HubSpot:
Dynamically sync HubSpot contact lists and segment contacts into target accounts
Augment HubSpot company lists with RollWorks machine learning-based scoring and prioritization
- Use Sales Insights to identify accounts spiking in engagement
Target known and unknown contacts with digital ads
Prioritize in-market accounts with digital ads
Leverage Sales Insights to alert sales teams of spiking accounts with contact-level details so they can prioritize and personalize outreach
View account-level advertising and website engagement metrics, and account list, group and Journey Stage membership from RollWorks in HubSpot and activate against that data in HubSpot
- Create custom reports and/or dashboards to align marketing and sales teams on performance against target accounts
- With Sales Insights, access Journey Events within HubSpot for a timeline of engagement activities and intent throughout the account buying journey