Technology Partners

The Ecosystem of Best In Class Account-Based Solutions

Use the tools you already love to extend the capabilities of the RollWorks Account-Based Platform

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RollWorks believes that to be a true platform, and to provide the most comprehensive solution set to the market, we need to partner with leading marketing technologies. Our vision: An Ecosystem friendly Account Based Data Platform that complements and improves existing products in the broader market rather than rip and replace them.
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RollWorks + G2 Integration

Provides intent data so marketers can target customers who are interested in or researching your product, category, and competitors.


Description

Combine G2 Buyer Intent data with RollWorks account data to identify and prioritize in-market accounts researching your product, category and competitors.

G2 is the leading peer to peer B2B review site and is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses.

The G2 integration allows mutual RollWorks and G2 customers to access more intent signals to identify and engage in-market prospects and uncover companies exploring competitors. Furthermore, mutual customers can understand how G2 activity impacts an accounts’ buying journey enabling them to strategize ABM programs.

  • Integration features include:
    • Creating target account lists and groups using G2 Buyer Intent in combination with other 1st and 3rd party sources.
    • Customizing RollWorks Journey Stages with G2 activity.
    • Viewing G2 activity alongside other intent and engagement signals synchronously in RollWorks Journey Events.

  • Integration benefits:
    • Prioritize and engage in-market accounts with relevant messaging.
    • View how accounts are progressing through their designated buying journey and plan outreach accordingly.
    • Obtain more details of activities mapped to changes in account engagement and stages.

Please note: In order to access the G2 Integration, customers must be on a paid RollWorks package and have a G2 Subscription with Pro or Power plans.

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Interested in becoming a RollWorks partner? We’ve combined forces with some of the best software companies and marketing agencies around to provide even more value to our customers and to drive mutual demand. Reach out today to learn more.

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Staisey Divorski, VP Marketing

RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.

Staisey Divorski, VP Marketing

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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.

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