Technology Partners

The Ecosystem of Best In Class Account-Based Solutions

Use the tools you already love to extend the capabilities of the RollWorks Account-Based Platform

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Meet RollWorks’ Technology Partners

RollWorks believes that to be a true platform, and to provide the most comprehensive solution set to the market, we need to partner with leading marketing technologies. Our vision: An Ecosystem friendly Account Based Data Platform that complements and improves existing products in the broader market rather than rip and replace them.
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RollWorks + Crossbeam Integration

The world's first and most powerful partner ecosystem platform.

Description

Crossbeam enables companies and their technology partners to find overlapping customers and prospects.

The Crossbeam + RollWorks integration allows ambitious B2B marketers that use partner technology to both close and renew at a higher rate by identifying and engaging high-fit account lists with their partners’ mutual customers and prospects. Partner data based account lists can then be used and activated like any other account list in RollWorks to drive awareness, adoption and activation within your partner technology ecosystem:

  • Create high-value/ high-fit account lists based on partner technology data
    • Shared customer lists between a company and company’s technology partners
    • Shared prospect lists between a company and company’s technology partners
    • Shared open opportunities lists a company and company’s technology partners
  • Target high-value/ high-fit account lists with digital ads
    • Drive awareness and adoption of partnerships
    • Co-sell / market overlapping opportunities and prospects
  • Use data-driven insights to measure ABM impact
    • Measure impact of ad campaigns to partner-based account lists
    • Measure account progression within the partner-based account lists

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Join our Partner Ecosystem

Interested in becoming a RollWorks partner? We’ve combined forces with some of the best software companies and marketing agencies around to provide even more value to our customers and to drive mutual demand. Reach out today to learn more.

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Staisey Divorski, VP Marketing

RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.

Staisey Divorski, VP Marketing

Partner blogs

RollWorks x HubSpot

Use your HubSpot data to power your ABM programs through the RollWorks Account-Based Platform.

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RollWorks x LinkedIn

Use a single platform to identify target accounts, engage them across ad channels, and optimize based on performance.

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RollWorks x Marketo

Discover and engage known and unknown buyers with Marketo and RollWorks.

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RollWorks x Bombora

Combine Account Fit with Account Intent data to prioritize the right accounts.

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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.

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