Combine Account Intent data with Account Fit data to prioritize in-market accounts most likely to convert
RollWorks partnered with Bombora, the leading intent data provider, in order to deliver the Account Intent feature and Bombora’s patented Company Surge ® to RollWorks customers. Account Intent within the RollWorks Identification solutions uniquely measures intent signals across many data and content sources and establishes a baseline of activity for specific accounts. It allows customers to identify accounts that are actively researching a product or service with the intent to buy, allowing organizations to be even more hyper-targeted in their marketing.
- Identify target accounts early in their buying journey before they directly engage, and act when research increases on specific topics
- Prioritize ad spend and use a campaign playbook that focuses ad targeting on accounts with market potential and strong intent signals
- Effectively engage high intent accounts with customized digital ad experiences based on their research behavior and content consumption patterns
- Measure the impact of intent-based targeting, comparing high intent accounts to others in pipeline